The Envolve Project's first media project consisted of a simple 15 second spot that spread across all platforms of social media reaching millions of targeted viewers. It generated massive spikes in site traffic and donations to the linked charities - water.org and charitywater.org
In today's on demand viewing climate (especially for younger viewers who predominantly watch short clips on their phones and tablets, instead of full shows on TV), it's important to create what we call "fast media" - something that will not only grab viewer attention immediately but also successfully convey the core message in a tiny amount of time. #DONATEWATERPROJECT was able to do this by being racy, funny, surprising, and relevant all in 15 seconds.
With the help of celebrities such as The Walking Dead's Norman Reedus, rapper Wiz Khalifa, and Italian actress Elisa Sednaoui posting the video to their social media platforms, #DONATEWATERPROJECT was spread across the world, helping it become one of the most viewed and liked posts of the month on Twitter and Instagram. All of the online traffic directly linked to the charitable foundations.